Privacy Policy

Last updated: April 25, 2026

This Privacy Policy describes how Basseqat— operated by Admireworks (“we”, “our”, “us”) — collects, uses, and protects information when you (1) visit start.basseqat.com, or (2) message the Basseqat Facebook Page, Instagram Business account, or WhatsApp Business number.

Admireworks is a marketing agency operating the Admireworks Marketing App (Meta App ID 4145970962308397) on behalf of brands we represent, including Basseqat. The principles below apply uniformly across all brands managed through the platform.

1. What we collect

  • Contact details you submit voluntarily via website forms (name, email, phone number, message).
  • Quiz responses when you complete the on-site qualification quiz (location, primary goal, time horizon, experience).
  • Messages you send to our Page or DMs on Facebook Messenger, Instagram Direct Messages, or WhatsApp Business — including the content of your message, your display name as Meta provides it, and the time the message was sent.
  • Metadata about your visit (IP, browser, referrer, pages viewed) — collected via Google Analytics and Microsoft Clarity, on anonymized basis where possible.
  • We do NOT collect your government-issued IDs, banking details, social security numbers, or saved passwords.

2. How we use it

  • To respond to you — when you message our Page, IG, or WhatsApp, our team and AI assistant answer your questions about the brand's products and services. AI-generated draft replies are reviewed by a human team member before sending.
  • To qualify and contact leads — when you submit a quiz or contact form, we may follow up with relevant information about the brand's offerings, including a project booklet (kateab) for qualified leads.
  • To improve service quality — aggregated, anonymized analytics help us understand which content resonates and where users drop off.
  • We do NOT send proactive marketing messages on Messenger or Instagram. We only reply within Meta's 24-hour customer-care window after you message us first.
  • We do NOT sell your data to third parties.

3. Where your data is stored

Personal data is stored in Google Firebase (Firestore) in the europe-west1 region. Data is encrypted at rest (AES-256, Google-managed keys) and in transit (TLS 1.2+). Access is restricted to authorized Admireworks staff via Google SSO + role-based permissions.

4. Third-party processors

  • Google Cloud — Firebase hosting, Firestore, Cloud Functions, Vertex AI (for AI reply drafts). Vertex AI does not retain data per the Google Cloud Customer Data Processing Addendum.
  • Meta (Facebook, Inc.) — Messenger, Instagram, and WhatsApp Business platforms; Meta Pixel for ad attribution; Meta Conversions API.
  • Resend — transactional and marketing email delivery.
  • Google Analytics 4 + Microsoft Clarity — usage analytics.

5. Data retention

We retain conversational data (Messenger, Instagram DMs, WhatsApp) for as long as needed to serve you and meet legal obligations, or 365 days after your last message — whichever is shorter. Lead records (quiz responses, contact form submissions) are retained for 18 months unless you request deletion.

6. Your rights

  • Access: request a copy of all data we hold about you
  • Correction: ask us to correct inaccurate data
  • Deletion: request deletion via start.basseqat.com/data-deletion
  • Withdraw consent: simply stop messaging the Page / IG / WhatsApp
  • Lodge a complaint with the relevant data-protection authority in your jurisdiction

7. Contact us

Questions about this policy or how your data is handled? Email privacy@admireworks.com or write to: Admireworks, Cairo, Egypt.

8. Changes to this policy

We may update this policy occasionally. The date at the top of this page reflects the most recent version. For material changes, we will notify users via website banner or email where reasonable.